Here's a minimal mockup of how the iconic classic coke, in a can, could look. Not only does it look awesome, as you can read below, the removal of the color paint in both the production and recycling process reduces the amount of energy needed to create the can.

A convex logo substitutes colorfully sprayed can. The naked can helps to reduce air and water pollution which typically occurs during the coloring process. It also reduces the energy and effort to separate the toxic color paint from aluminum during the recycling process. Huge amounts of energy and paint required to manufacture the colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates the brand identity on surface.

Simple and elegant, what other products could we apply a similar process or mindset too, which would create interest while saving our environment?

Original site senseable.mit.edu

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It seems those creative young minds over at MIT, with a few other partners, have come up with a clever solution to transform your existing street bike into a hybrid bike. This may not be of that great of interest to the already strong bike crowd, but to those that don't like the thought of getting on a bike, pedaling to work and getting there all hot and sweaty without the assistance of their familiar GPS to guide them, well this may be the add-on they've been waiting for.

The Copenhagen Wheel is an add-on for your existing bike, that cleverly encompasses all the components into the hub that can be retrofitted to your bike. Inside the hub comes a 3-speed internal hub gear, batteries, torque sensor, GPRS & sensor kit that monitors CO2, NOx, noise (DB), relative humidity and temperature. All of this linked up, via bluetooth, to your iphone which also doubles as the key to lock / un-lock your bike, change gears, select how much assistance you get from the hub and for viewing real-time information such as traffic as well as km's you accumulate and tracks that you ride, which you can share with your networks.

A great invention that is built upon an existing and tested technology, I really like this for several reasons; One, it links something off-line to the on-line world i.e. real time data, and the ability to share it with social networks. Two, existing bike enthusiasts can adopt this technology without having to purchase a new bike or transportation device. Lastly, it's viral both through the sharing of data through the social networks but also via its visual impact.

I look forward to it's release sometime soon, would love to know when...