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June 11, 2009

Clever insight using Twitter - Pepsi Raw goes offline with UK Twitter campaign - Brand Republic

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Pepsi Raw: Twitter name printed on can

RT Twitter_Tips: Pepsi puts twitter address on some cans.

Pepsi, as part of a customer sampling drive have printed the twitter address @PepsiRaw on 1.4m cans in the UK, in a clever way to gain customers insights on their new soda.

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